The Emotions Behind Every Decision

At studio mae, we believe every purchase, every click, every share is driven by emotion. Not logic. Not features. Not price points. Feeling.

We’re an emotionally intelligent marketing agency built on one core truth: people don’t buy products — they buy how those products make them feel.

The 12 Emotional Drivers

Our proprietary framework identifies the 12 emotions that drive every consumer decision — from Fear to Anticipation. We use these drivers to craft messaging that doesn’t just reach your audience, but moves them.

Every brand triggers emotion. The question is: are you choosing which one?

Why Emotional Marketing?

Traditional marketing talks at people. Emotional marketing talks to them. It’s the difference between a message that’s seen and a message that’s felt. Between a brand that’s recognised and a brand that’s remembered.

We don’t do empty slogans or trend-chasing. We do strategy rooted in human psychology, wrapped in creative that makes people pause, think, and act.

Meet studio mae

Founded by Hayley Evans, studio mae was born from a frustration with marketing that plays it safe. Marketing that blends in. Marketing that forgets there’s a real person on the other end.

We’re here to change that — one emotionally intelligent campaign at a time.